DeeDu
Toy Tracker
Year: 2022
Client: DeeDu
Studio: StudioRed
Roles: First Lead Project as a Designer
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Material Fusion
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Design Goals
Moving forward, I decided to focus on changing consumer behavior. This can be done by creating a repair culture where users are encouraged to fix and care for their belongings.
Keeping our possessions for an extra nine months can reduce the related carbon, water, and waste footprint by 20 – 30%.
(WRAP 2012)
Components
Configurations
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Choosing a few concepts to prototype, I was going through the motions of building and repairing to experience what a user would experience. I found that these patterns tested were not as strong as thought and the way they were sewn to the midsole was too time-consuming, tedious, and difficult for an average person to do.
Phase 1
Bringing it all together
After extensively ideating on how the shoes would go together, I landed on the upper being held together by buttons. The buttons offered a simple and secure way to put on and take off the vamp. After some tests, it was clear that there needed to be a button-like system that was stronger such as with inserts.
Attachment Styles on different toys
Testing & Refinements
I was convinced of the concept of buttons. It was strong, easy to work with and disassemble. After a few tests, it was noted that the buttons did not hold up as long as expected. After taking it on and off once, the thread had stretched.
Taking inspiration from the buttons, I moved toward inserts. The inserts allowed for extra strength and easy usability. After the test, it proved its ability to stay in place but I still had to take stretching, aging, and ease of removal into consideration.
Phase 2
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The focus was on how to make the shoes come apart as easily as possible and back together in a way that was strong against the elements for hiking. Concepts that stood out were ones that prioritized simple methods of hooking on to each other such as those inspired by snaps and outlets. The midsole acted at the "bone" of the construction where everything was attached to it.