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Toy Tracker

Year: 2022
Client: DeeDu
Studio: StudioRed
Length: 2 Weeks
Roles: First Project as a Designer
Directed By StudioRed Senior Designer & Design Director

Children are known to build emotional connections with their toys and sometimes as a parent, it can be stressful when they have lost their favorite toy. With this problem in mind, End of the Dirt Road reached out to create a solution. The solution was the Deedu, the smallest BlueTooth tracker that is able to attach itself to any toy from a teddy bear to an RC car. 

Sticking to toys of different shapes and sizes 

Staying Small 

Staying Safe

Being that the target use case was for toys, we aimed to make it as small as possible to make sure the toy tracker can blend in.

Being around children and attached to their toys, safety was a focus to make sure children do not get hurt when in use.

Staying On

Accounting for a wide range of materials, we had to make sure that the toy tracker can stick to anything from metal to a teddy bear.

Phase 1.jpg

Finding a Gesture



Component configurations


Outline renderings

Testing & Scale


Adidas Ultraboost_edited.jpg




Final Design

Under Truck

Artboard 3.jpg
Artboard 4.jpg


Cable Tied

On a Blanket

Artboard 2.jpg
Artboard 7.jpg

Thank you!

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