Children are known to build emotional connections with their toys and sometimes as a parent, it can be stressful when they have lost their favorite toy.

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With this problem in mind, End of the Dirt Road reached out to create a solution. The solution was the Deedu, the smallest BlueTooth tracker that is able to attach itself to any toy from a teddy bear to an RC car. 

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During the development process, we emphasized simple part design, low-cost tooling, and assembly that will optimize production volume and schedule. The result was the smallest tracking product being offered on the market.