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Toy Tracker

Year: 2022
Client: DeeDu
Studio: StudioRed
Length: 2 Weeks
Roles: First Project as a Designer
Directed By StudioRed Senior Designer & Design Director

Children are known to build emotional connections with their toys and sometimes as a parent, it can be stressful when they have lost their favorite toy.

With this problem in mind, End of the Dirt Road reached out to create a solution. The solution was the Deedu, the smallest BlueTooth tracker that is able to attach itself to any toy from a teddy bear to an RC car. 

During the development process, we emphasized simple part design, low-cost tooling, and assembly that will optimize production volume and schedule. The result was the smallest tracking product being offered on the market.

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The Toy Tracker's nest gives the user the ability to attach it to any toy including softgoods. The holes in the corner give a place to sew the toy tracker into place.

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The grooves on the nest of the toy tracker provide a lip for zip ties to wrap around keeping the toy tracker in place.

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Thank you!

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