Length: 2 Weeks
Roles: First Project as a Designer
Directed By StudioRed Senior Designer & Design Director
Children are known to build emotional connections with their toys and sometimes as a parent, it can be stressful when they have lost their favorite toy.
With this problem in mind, End of the Dirt Road reached out to create a solution. The solution was the Deedu, the smallest BlueTooth tracker that is able to attach itself to any toy from a teddy bear to an RC car.
During the development process, we emphasized simple part design, low-cost tooling, and assembly that will optimize production volume and schedule. The result was the smallest tracking product being offered on the market.
The Toy Tracker's nest gives the user the ability to attach it to any toy including softgoods. The holes in the corner give a place to sew the toy tracker into place.
The grooves on the nest of the toy tracker provide a lip for zip ties to wrap around keeping the toy tracker in place.